What's Old Is New Again?

A lot of these first principles come back. If i your customer, well, have retention. Play in place. Am, don't try and acquire a, you know, ultimately, customers, you want to build evangelis. And like, are you giving these people value to then tell their spouse, or their signimic other, their friends why they're so smart? A, i think it's really, we, we kind of swung to your point ind that, like bull market of facebook ads, like the cambrian explosion of the news feed was just like, i mean, mind blow.