Pro Politics with Zac McCrary cover image

Jim Messina, from Montana to Obama

Pro Politics with Zac McCrary

CHAPTER

The Importance of Broadening the Sources of Input

The former president says he tried to broaden the sources of input for his campaign. He met with Steve Jobs, Steven Spielberg and Eric Schmidt as part of a two-year White House stint. "I just want to talk to all of these incredibly smart people learned about brand awareness," Obama said.

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