2min chapter

The Long Game cover image

The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)

The Long Game

CHAPTER

The Importance of Frameworks in Tailoring

Ali: I love frameworks because the idea is that you are crafting something that works for your unique set of circumstances which serves the like it depends question. When I think about playbooks, I think of those like things that people download as like a general guide for how to do things that have nothing to do with tailoring for your business and aren't really that valuable in the first place. We could talk forever, but we're at time and we gotta listen to some music. Thank you all so much for this panel.

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