
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
 00:00 
What Makes Products Inherently Inevaluable?
Mitch asks about Banksy anecdote; Adam recounts the New York Banksy sales and discusses how many product values are socially constructed.
 Transcript 
 Play full episode 


