Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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What Makes Products Inherently Inevaluable?
Mitch asks about Banksy anecdote; Adam recounts the New York Banksy sales and discusses how many product values are socially constructed.
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