Jonathan Rauch on the Volt, Risk, and Corporate Culture
EconTalk
00:00
GM's Biggest Mistake in 2005
Toyota lost money on the Prius for quite a few years so that's what people tell us. But Toyota has much deeper pockets than GM. Last time I looked their market cap was like 20 times GM so they could afford to do that. This is a much bigger mistake than the EV1. The Prius gives it this enormous image boost. And everyone at GM is gnashing their teeth thinking that could have been us."
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