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#294: Sales Knowledge

The Advanced Selling Podcast

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What's the Technical Aspect of Your Product?

Most of our listeners, ah, there is some technical aspect to what most people do. And i think there's also a sense of pride and knowledge that people hade. So they know a lot about their product and are proud of it. Sometimes we look at sales as just a function in a business. To me, it is the function in the business. All o your business should be around how do we sell? How do we market? HowDo we communicate with our customers and prospects? Whether it's email marketing platforms or brandy or account management programmes,. all that should be aroundHow do we continue to get our message out to the people? Iot, next time you send

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