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Asking Rory Sutherland what actually grows a business…
Most founders get this completely backwards.
They obsess over sales tactics…
And completely neglect marketing.
But the truth is:
Sales and marketing aren’t separate.
They’re one system that feeds your entire business.
- Marketing pulls attention.
- Sales converts it.
- Customer experience keeps them.
We break down how overdelivering in your marketing eliminates most sales objections before they even show up.
Because the reality is:
- The best marketing manufactures perceived value BEFORE the sale.
- The best sales process simply monetizes trust already created.
- And the best retention happens because you delivered real value.
You don't need a 47-step sales funnel.
You need world-class positioning, a clear message, and an offer that solves a real problem.
This episode goes deep on how to:
- Create demand BEFORE you ever sell
- Build surface area so luck compounds
- Make your sales process almost automatic
- Retain clients through actual delivery, not promises
This is the game for anyone serious about scaling in 2025.
(0:00) The Psychology of Marketing
(04:18) How to Create Real Value
(09:24) Fame as a Business Lever
(13:40) The Science of Long-Term Marketing
(18:12) Amazon vs Revolut: The Power of Real Customer Service
(23:22) The Ethics of UX: Why Friction Breaks Trust
(27:49) The Power of Transaction Utility
(34:38) How Price Framing Changes Consumer Behavior
(42:44) Should You Offer Guarantees
(46:19) Why Rich People Dress Poorly (And Why It Works)
(50:02) Netflix’s Marketing Breakthrough
(56:00) How to Increase Perceived Value of Products
(58:37) The Role of Marketing in Modern Business
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