2min chapter

Marketing Secrets with Russell Brunson cover image

Commanding Traffic, Audience Monetization And Overdelivering (Done RIGHT)

Marketing Secrets with Russell Brunson

CHAPTER

Understanding the Customer Journey Through Value Ladders

This chapter explores the idea of a value ladder, linking business structures to the personal development of customers. It emphasizes the necessity for businesses to guide customers through incremental steps and tailor their approach based on the customers' current knowledge and experience level.

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