Understanding the Power of Mycelium and the Mushroom Movement | BoF VOICES 2021
The Business of Fashion Podcast
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Mycelium: The Future of Sustainable Fashion
This chapter examines mycelium as a revolutionary leather alternative in the fashion industry, fueled by consumer demand for sustainable materials. It highlights the need for brands to adapt their supply chains and integrate circularity to foster growth while addressing misconceptions about mushrooms. The conversation also delves into the health benefits of fungi, the shift towards their ecological recognition, and the emerging interest in their therapeutic properties.
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