How to Connect Your Real Impact to Your Customers, Top Priorities

Mba's guest today is brian gray, and we're talking about the priority sale. i want you to apply three simple questions when you make that statement. I want you to ask yourself, so what? So what should that do for someoner? So what does that mean to me? Ask it twice until you can't go further. And by merely going through that exercise, and i wish you had time to walk through some simple exercise of how to do that,. you start getting to the essence of your real impact.