The Importance of Being Factful

I think people have an easier task nowadays to understand sort of what it is. It's almost like you're being the mediator between different types of people and different roles and helping people understand each other. And I would say now with all the apps you get in the app stores on your phone, I think more and more people start to realize that information has to be packaged and entertainment as well in different ways. So we were thinking quite a lot about that process. A big portion of it is actually more around being more aware of yourself and your thought processes and how they lead you wrong rather than just filling the brain with facts.