The Disastrous Launch of the PlayStation 3

There are a lot of ways to get the word out about your product. But the tech industry needs something more. Building a community where users and developers can talk to you, ask questions, and provide suggestions—that doesn’t happen on its own. Developer advocates do the hard work of nurturing communities, doing a lot of showing and telling. And when that community starts talking to each other, and brings new people in on their own? That’s the dream. 

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