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How WooCommerce's Co-Founder Overcame Burnout

eComFuel

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The Beast: The Insatiable Thing

Koggsy: I feel like the beast is such an applicable term, because it is this insatiable thing. Like if you imagine if you've built something that has a some level of worth to it, it's kind of like walking a tight-prote wire with four briefcases stuffed with cash. If you could sell your business for even a five or six multiple, if you lose $100 million in profit or $100,000 in profitability, for example, you don't lose it. You lose $600,000 in enterprise value. Koggsy: The part that I have not, you know, fully figured out for myself is the notion of relevance.

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