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Mr.Autofire live review w/ Miikka Ahonen: User Acquisition, Creatives, Game design, Admon (#79)

two & a half gamers

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Retaining Non-Paying Players and User Acquisition

This chapter discusses the importance of retaining non-paying players in free-to-play games and the decline in spending in user acquisition. The speakers emphasize the value of an active community and discuss scaling down on Facebook and Google ads due to poor numbers and increased CPI. They also mention their profitability goals and the challenges they face with data tools and misinformation.

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