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Best of Design Matters: Richard Saul Wurman

Design Matters with Debbie Millman

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You Don't Know What You Want

In 19 63, you started your own architecture firm with two pen graduates. And the partnership ted 13 years. One of the highlights of your career at that point was an ambitious plan for the redevelopment of pen's landing in Pennsylvania. You brought a single page laminated like a menu, to the meeting with the city fcials. All they needed to see was the one page document, which stated, you don't know what you want and we will help you figure it out.

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