189 - ABM Is Nothing New | Alphov & Lopez Podcast
GTM Live
00:00
Is There a Tool for You to Do This?
Companies need to rethink their overall go to market strategy around this. I think they make huge mistakes based on assumption that that they think are best and easiest for them, not what their customers want or need. The problem is that companies can't overhaul it, because in order to overhaul it, you first need to fix marketing. It's all top of funnels, a i don't even like calling top o funnel. Its just top level business development. So when you put all those things together, how are you going to balance your budget and resources based on how buyers want to discover, research and evaluate your products? And companies, i think, are just way over invested.
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