The Differences Between a Regular Trend and a Hype Trend

I feel like brows are so different regionally. They're almost as regional as accents. We launched this campaign actually a few months ago called brow styling. And basically, you can go to any benefit brow bar in the world and choose from different styles. Like one of our big ones is feathered brows - they've been pretty popular in the US,. but they've been really popular in different parts of Europe. You have really popularity with that effortlessly chic look in Spain as well.