The Importance of Effortless Action

Catherine O'Neill: Effortless action is making it as easy as possible to get a result one time. She says linear results are good, but they're so limited and can never exceed the effort exerted. Residual results - you exert the effort once and reap the benefit again and again; that's how essentialism works. "These things are happening every day because of a one-time effort to create something," she says.