Daniel Fayle: from commercial banker to making millions in software
Indie Bites
What Kind of Revenue Do You Have?
When you went over full-oaved software, that's kind of when it took off. Cold email being our best one because again, bootstrapped. We definitely dabbled in Google ads, Facebook, Instagram. That worked out decent for us. But the one thing again, if you are trying to be really efficient money, you can spend a lot your cost of acquisition goes up crazy on your if you want to throw on Google ads. So anything that was essentially free is we just got really, really good at it and kind of over the last three years is kind of mastered that.
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