Episode 228 - The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz
eCommerce Evolution
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The Benefits of a Taser Taste Test
I love Dr. Squatch because they leverage tech well and are not leveraging tech just to like have everything in their tech stack, but really dialing in that customer buying behavior. I think you can do it at the earlier stages also like your one channel multi channel. You need a team to facilitate all of that. It's actually like playing into the negative can work onlike a very tactical level. My business is a little bit different because people will buy from Amazon, no matter what. For that mistake I made when I was managing Amazon and DTC that were both seven eight figure channels,. Certain people are only going to buy from those other retailers and those other places., he says.
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