2min chapter

The SaaS Revolution Show cover image

The Challenges & Opportunities of Moving from Market Disruptor to Category Creator, with Didier Elzinga & Roli Saxena (Culture Amp)

The SaaS Revolution Show

CHAPTER

The Importance of Educating and Creating a Bareness Within Your Industry

A lot of our customers are using the Coltran platform to drive a people analytics approach. The hard part is how do you turn the data into behavior change? What's the gap between what we're doing and whether or not it's working? And so when you want to build a category, you've got to be able to sit down and say, where are people on this journey? So we've found that idea of being able to come up with a maturity model.

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