5min chapter

Fitness Business Podcast: Leadership, Innovation, and Profit cover image

476 Larry Levine: Selling From the Heart

Fitness Business Podcast: Leadership, Innovation, and Profit

CHAPTER

Selling From the Hard Dory, You Reek and Smell a Commission Breath

Larry King: If you're in sales, try to sell with heart and empathy. He says people are a lot smarter these days than they were years ago. You must write when we lead with the sale in mind, he says. "I believe there's a sixth sense that everybody has -- bull crap or BS"

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