
Rikin Diwan, SVP of Marketing at Thimble: B2B and D2C
Product Love
00:00
What SaaS Companies Can Learn From Direct to Consumer Marketing?
Thimble CEO says SaaS companies are creating a lightweight version of direct to consumer marketing. Thimble is more B2B because our end customer is a business owner and the sales cycle is very fast, he says. "You could be on Facebook, you could be on Instagram,. You know, it just changes the tactics"
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