Pepsi's Launch and Success

This chapter discusses the launch and success of Pepsi's program called Pepsi stuff, which expanded to include Mountain Dew and Pepsi's international markets. The chapter also mentions the controversy surrounding the promise of a Harrier Jump Jet as a prize, leading to a legal case. It then moves on to discuss the intense battle between Pepsi and Coca-Cola during Super Bowl L3, with both companies running ads during the event.