
A Web3 Special Episode: Marketing - Media - Metaverse (312)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
00:00
What's the Value of a Smart Contract?
The real value here, the opportunity, i think, is, what is the functionality that thisthis will ultimately enable? That has nothing to do with the talisman. When we start talking about smart contracts that would now be driven by n f t's or smart contract we start thinking about things like real estate transactions. All these kinds of things start to become very interesting. And being a media minded person, my fascination is with the fraction membership, or fractional ownership of media properties. So i am waiting for and i'm sure it's coming. I'm absolutely positive, a hundred %, that is coming.
Transcript
Play full episode