The Internet Is Made for Facing Social Proof

When i'm reading you writing about social proof, my mind goes to a lot of the negatives. I think about notsy germany, how one gets caught up in seeing one's neighbors bosses and buying into a philosophy that turned out to be horrible. Can you counter with some big upsides of our adherence to our appetite for social proof? Sure. Let's take a study done in japan in the covid 19 pandemic, where they looked at the willingness of a japanese citizen to wear a mask. The only one that made any difference was the number of people they saw wearing masks. It would seem like the internet is made for fabricating social proof. How big