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Indian Premier League Cricket
Acquired
The Evolution of Cricket Broadcasting in India
This chapter explores the transformative journey of cricket broadcasting in India, detailing the crucial role of local cable operators and the BCCI in shaping media distribution. It highlights the competitive dynamics surrounding broadcasting rights, particularly in relation to major sports events like the World Cup and the IPL. The narrative also addresses the rise of cricket as a national sport, the commercialization process, and the impact of key players in the media landscape.
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