Do You Pay for Ads or Not?

The difference between s m and paid social, what we talked about on monday, is that in s m, someone is in an active state of search. If you are a new shoe manufacturer, there is no way you're going to rank on the keyword shoes. But you can go nd buy an ad, probably for 20 buck a show up ot the top of that page. Well, at the end of the day, that's real estatewe're talking about. The prime real estate on the incinet is those top spots for the major search terms that matterd to the old business.