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Zero Trust Rap Edition with George Finney
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Unified ID 2.0
When you browse the web, an increasing number of sites and apps are asking for your email address. For decades, the digital advertising industry relied on invisible trackers planted inside websites and apps to follow our activities then serve as targeted ads. One technology that is gaining traction is an advertising framework called Unified ID 2.0 or "UID 2.0" The New York Times posits everyone wants your email address; think twice before sharing it.
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