Why Is the Competition for Responsible AI Good for Customers?

Microsoft and Google are both racing to incorporate generative AI into their products. Critics worry the companies are rushing to deploy an unproven technology that could aggravate existing problems, such as misinformation and phishing scams. Some companies are trying to balance moving quickly to show customers that they are the first to embrace this latest trend while taking the time to test the products with a few trusted customers before unleashing it more broadly.