10min chapter

Business Daily cover image

Nigeria’s drive to sell more locally-made cars

Business Daily

CHAPTER

Nigeria's Automotive Industry and the Rise of Indigenous Car Manufacturers

Exploring the history and challenges faced by Nigeria's automotive industry, focusing on the emergence of InnoScent Motors as the first indigenous automobile company striving to produce locally-made vehicles. The chapter discusses the success of local manufacturers like Inoson, the preference for imported cars, and efforts towards glocalisation to tailor vehicles to Nigerian conditions, highlighting the potential for investment and export opportunities in the African market.

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