How to Write a Cold Email That Converts
The Daily Sales Show
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Crafting Effective Cold Emails
The chapter emphasizes the importance of personalization and relevance in cold emails, focusing on the recipient's perspective and needs. It discusses techniques such as using the prospect's language, understanding pain points, and avoiding self-centered language to increase email response rates. The conversation highlights the significance of making emails easy for the recipient by offering something relevant and building connections in business interactions.
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