Inside with Brett Hawke cover image

#299 Pat Forde on marketing swimming & being a 3x swim parent

Inside with Brett Hawke

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Swimmers Branding

I talked to the USA swimming national team about it and one thing like look don't be afraid of the media sometimes swimming can be uptight. LeBron James talks to the media before every game in the NBA finals right if you are hiding before the Olympics you're not helping your sport or yourself. I think that a lot of people are doing good job with brand but they need to build their own kind of individual brand so give us some advice for swimmers on things that they could do to help build their brand.

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