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Goodfood Market: A Conversation with Co-Founder & CEO Jonathan Ferrari

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Corporate Bitcoin Adoption

This chapter examines a company's strategic decision to invest in Bitcoin, drawing from the CEO's long-term interest in cryptocurrency. It discusses the implications of this investment in the context of inflation and the evolving landscape of Bitcoin as a viable monetary system. The conversation highlights the historical parallels of technology adoption and explores the potential future of cryptocurrency in global wealth management.

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