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Mark Rowswell a.k.a. Dashan Live at the Bookworm Literary Festival

Sinica Podcast

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The Drag on Chinese Soft Power

The secret of the U.S. soft power is not only the attractiveness of the movies and the music per se, but it's because all the people of different language of cultures, especially China, know English. If you want to get the same kind of attractiveness with Chinese, as the Chinese well know, you've got to get a lot more synophones out there in the world so that their pop songs, their movies and even their novels and things can be translated. So it all has to be like an official program. And secondly, I think just tend to tense up when they sense that they're dealing with foreigners and they have to be careful what they say.

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