Monetization Strategies of Social Media Influencers: The Rage-Baiting Trend

Since 2020, TikTok has allowed its creators to make money by posting on the platform. To do so, they need at least 10,000 followers and to rack up 100,000 views on their videos over a 30-day period.

But with earnings of around 30 cents per 1,000 views, it’s not exactly a get-rich-quick scheme. So to increase the visibility of their videos — and thereby earn more money — some creators have turned to a controversial tactic known as "rage baiting."

What is rage baiting? How does that work? Why do people watch content they don’t even like? In under 3 minutes, we answer your questions!

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A Bababam Originals podcast, written and realised by Joseph Chance.

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