ProfitWell founder Patrick Campbell on life after acquisition
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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What's Your Approach to Content Marketing?
Piera: We were the first B2B company to do basically this, I think what HubSpot's calling inbound media. Instead of using traditional content marketing, we started creating episodic or audience based content. At close, we had eight different podcasts and video series,. Everything from a show called pricing page teardown, where we like teardown pricing pages and get positive and critical feedback. The best folks in the world at monetizing traffic are software companies.
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