How to Get Feedback From Your Customers

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"I knew that our customers were super important to us for word of mouth but just literally right before this I was going through a self-reported attribution for march and the amount of people that say oh I saw panda doc was using you guys so I trust you" "If your product is not good then it's hard to do marketing in the jet in general so luckily chili piper has a great product so it's way easier than someone who doesn't," he says. 'The alignment of product customer success and doing cool marketing on that side of the business helps a lot'

How can you use organic social to fuel your paid advertising?

Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.

She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.

Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.

Follow Tara:

LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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