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#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)
LEVELS – A Whole New Level
The Importance of Story Telling
A lot of brands use athletes and celebrities as a cherry on an otherwise well fought strategy. More often than not, what happens is the athletes don't show up. They're not educated in the brand the way they're supposed to. Also, it's an easy way for brands to cheat, to take their foot off the gas. I think one of the take aways that i'm taking from this that i hope other people really distilled is the importance of story telling. And that is something that any founder can reflect on and think about. What is the story you're trying to tell that's going to change the world? Spend a significant amount of time thinking about that.
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