Clarity > Everything
Ecommerce Playbook: Numbers, Struggles & Growth
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The Concept of Angles and Marketing
An angle and marketing is the idea that there are multiple different customers for even the same products. What it does for one type of user is actually different than what it does for a differet type of user. The work happened to thing about oka, really, who is his customer? Really what does it do for him? And then you think, how do you say that thing, right?
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