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Executing the user needs model 2.0 with Dmitry Shishkin

Journalism.co.uk podcast

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Understanding User Needs in News Media

This chapter explores the significance of the user needs model in journalism, highlighting its development and influence on news organizations. It emphasizes the importance of understanding audience motivations and preferences to craft engaging and relevant content. Various examples illustrate how the model adapts to address changing dynamics in media consumption, especially in the context of social media and audience anxiety.

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