I feel like the, you know, evil, uh, create-o for Google is probably a little bit more true, like by a few. But hey, whatever, it's the situation we've got to deal with. I think that there are a lot of charlatans that are advertising things incorrectly. The agencies that just focus on local SEO, they're leaning heavily on the brand of the firm itself to get results. If that firm is doing well with their traditional advertising, they have a greater opportunity to rank because of the amount of reviews and natural brand exposure and links that they're getting.
Demystifying Local SEO for Law Firms: Navigating Misconceptions & Finding Niches
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