The Importance of Latex in High Fashion

Malcolm McLaren and Vivian Westwood ran a shop from 1974 to 1976 called Sex. And it sold latex suits along with harnesses and whips and other bondage stuff. Terry Mugler and Jean-Paul Gautier and Walter Ben Berendonk put out latex looks in subsequent decades. In the 90s, it kind of got more mainstream when there were more superhero movies because like catwoman and like Wonder Woman was wearing like latex. Now look at any red carpet. You might see some latex.