TWIG #328 The Hidden Cost of Celebrity Ads and the How Hollywood Doesn’t Get Games
Deconstructor of Fun
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The Impact of Celebrity Advertising in Gaming
This chapter explores the effectiveness of celebrity endorsements in gaming marketing, analyzing a recent TV campaign for Monopoly Go and its metrics like downloads and revenue. It questions the return on investment for high-profile advertisements and discusses the complications of user engagement and retention rates, emphasizing a possible misalignment in targeting strategies. The speakers critically examine the broader implications of celebrity-driven marketing, reflecting on the challenges of capturing genuine interest in a saturated market.
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