After the First Million cover image

Leading as your authentic self with Adam Weber

After the First Million

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Navigating Dual Markets: The Journey of Bluebridge

This chapter explores the complexities of growing a business across two distinct markets: cities and churches, highlighting the challenges of dual branding and sales strategies. It narrates the evolution of Bluebridge into Amplify, reflecting on strategic shifts and the emotional journey of transitioning following the acquisition.

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