170 - How to Build a Marketing Plan, with Peter Mahoney
The Marketing Millennials
00:00
How to Measure Your Content Strategy
You have to look at it as like a whole business because a lot of people like nuance it and be like, okay, this channel is producing a high cost per lead. But like blended, it's actually good. And maybe that channel is actually not supposed to be producing leads right now. Maybe it's an educational channel that we're, it's going to take time to produce a lead. You can't just sort of out of hand say, as you said, it's the butterfly effect. There are all these individual things that may be driving it. And you have to keep a lookout for the overall campaign performance to see what's working.
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