CM 198: Eric Johnson on the Science of Decision-Making
Curious Minds at Work
Dating Aps - The Choice Architecture
When we choose a plausible path, the choice architect has already influenced our actions. They have influenced what information we will consider and what we will ignore. And that will influence our choice. How is this also played out in things like dating aps? I've never used one myself. What they do is t give you lots of option. So they really are a kind of choice architecture. One thing people don't do is read every single profile carefully. Research shows that people tend to look at one or two characteristics, often the picture,. There's a real contrast to that in a sight that was called coffee meats bagel.
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