EP283: The 1 “Hack” Nobody Knows About Facebook Advertising Success
Perpetual Traffic
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Facebook Ads Manager - Is That Part of Your Targeting?
Ralph: We only use the avatar side for very specific, low or small audience testing in order to have some sort of breakthrough. And then we go from there because our audiences used to be so small in the past, but now just the dynamic of Facebook advertising is changing. Ralph: Our dream avatar was actually the mom who has the hyperactive child but also wants to take it herself with the adult dosage. So that's like the actual perfect situation where their AOV and LTV are through the roof.
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