2min chapter

Near Future Laboratory Podcast cover image

N°052 - Speculative Futures as a Design Approach with Johanna Hoffman

Near Future Laboratory Podcast

CHAPTER

How to Bring Structure and Imagination Together

"We got to imagine our way out of these fucked up situations that we're in," he says. "The new CEO who replaced the incredibly, you know, uniquely creative imaginative founder is about as interesting as sandwich spread and about as risk-taking" He adds: "Most structures hellen nervous of imagination because imagination is going to come along and tell you what you're doing is right"

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