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14min chapter
Buying A Car on YouTube
ICYMI
The Influence of YouTube Videos on Consumer Behavior
This chapter explores the impact of YouTube videos on consumer preferences and decision-making. It discusses the focus on lifestyle associated with products rather than the products themselves, using examples from mattress endorsements and car reviews. The chapter also delves into the role of influencers in the success of brands like Tesla and highlights the changing trends in the auto industry's marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode